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Quick guide

Amazon Market Research

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1Select marketplace, month, and category. Choose your Amazon region, pick a specific month, and define the category you want to research.
2Adjust analysis settings. Configure options like New Product Definition, Listings Sample Size, and Number of Top Listings, then click "Search Now".
3Sort and evaluate market data. Use metrics like new product ratio, monthly units sold, or concentration to find suitable niches.
4Open detailed market reports. Click "Market Analysis Report" to explore demand trends, competition levels, and market fluctuations in depth.

Tip: New sellers should focus on niches with a higher new-product ratio and lower concentration, as these often indicate better entry opportunities.

Frequently asked questions

It helps answer whether a category is worth entering by showing category-level demand, competition intensity, and trend patterns before you focus on individual ASINs.

Use Market Research first when you still need to judge the category itself, and switch to Product Research after you already know the market is attractive.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

You can use it to compare demand and competition across marketplaces so you do not rely on a US-only decision for a product that may fit better in another country.

Drill down into specific competitors, reverse their keywords, and track a few representative ASINs before committing to sourcing.

Here’s What You Need to Know

1. Choosing a product essentially means choosing a market. Markets are dynamic, so we must consider various metrics. Most of the time, sellers aim for potential markets with low competition and high demand.

2. Depending on financial resources, operational capabilities, and supply chain considerations, different sellers will seek different products.

3. We've prepared preset metrics specifically designed for sellers, especially beginners, which you can use as a reference.

4. Before selecting a product, it's recommended to first analyze the market or explore it further to make an informed decision. Finding a niche has become critically important. As the 9-figure seller Carlos Alvarez wisely says, "Riches are in niches."

5. The Market Research tool offers multiple features to help sellers conduct research by sub-category, the Top 100 products, or even customer categories through keyword searches. Click Here to Learn More.

6. Learn how to use SellerSprite Product Research Tool from our user guide.

Start smarter on Amazon with SellerSprite. Our tools turn market signals into clear actions for product research, keyword discovery, and listing improvements.

A leading SaaS for Amazon sellers in China and Japan since 2017, SellerSprite now serves 1.6M plus users worldwide. Learn with free guides and tap into one of the most complete Amazon search databases for all marketplaces.

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